Date Posted: April 6, 2023
Susan B. Anthony Pro-Life America
Status: Paid - Full Time
Susan B. Anthony Pro-Life America (SBA) is the largest pro-life political organization in the country with a nationwide network of more than 1 million Americans. We combine politics with policy, investing heavily in voter education to ensure that pro-life Americans know where their lawmakers stand on protecting the unborn, and in issue advocacy, advancing pro-life laws through direct lobbying and grassroots campaigns.
SBA is looking for a Social Media Director who is excited about launching a social media strategy to fight the narrative of elective abortions and to support and save women and children. This role will be a unique opportunity to break the mold, fuse creativity with strategy and have hands-on tactical executions that will ultimately drive the perception of and engagement with SBA across social platforms. This role will be the trusted social media expert and across the business and is ideal for the creative leader who has a knack for finding innovative ways to use social media to highlight advocacy and real-life stories through authentic storytelling.
This is a full-time position that reports directly to the VP of Communications.
This role will direct and carry out all social media strategy and content for SBA alongside the Digital Comms Associate
Responsible for increasing the reach, engagement and revenue of all social channels owned and managed by SBA, will build effective content strategies, set clear objectives, get results
Oversee and lead the social content calendar that incorporates overall social media strategy
Directly manage the Digital Comms Associate
Stay up to date with the latest social media standard methodologies, trends and technologies, including developments in designs, applications, platforms, strategy and innovation
Bring a unique, creative vision, strong editorial voice, and deep passion for social media and identifying new sources of content as well as formats for storytelling
Research current trends in social media and youth marketing and apply those principles and strategies
Evaluate, conduct after action on the success of campaigns/content and make changes in strategy accordingly
Develop creative concepts into long form and short form content
Engage social media followers. Identify and engage advocates and “influencers.”
Analyze the news and keep up with rapidly shifting online discussions, looking for opportunities to engage
Experience Needed: 6 years’ experience of a successful history in the digital and social media landscape, including crafting content for Facebook, Twitter, Instagram, TikTok, Snapchat and other platforms
Job Type: Other
State: Any or Variable
Apply by Email: